Google Penalizes Companies for Unethical Link Building Practices

In a recent article by Axandra Search Engine Facts it was reported that last week JC Penney was penalized by Google for using paid links.  This week, Forbes.com has been penalized because they sell links.  Apparently Google is sticking true to their earlier announcement stating that they are going to fight web spam stronger than before in 2011.

This could be bad news for a lot of companies out there who are implementing these techniques, as well as search engine optimization companies who utilize these practices to get their client’s fast search engine results.  Fortunately for DL Web Works – it’s not a problem. 

I have to admit I’m happy to see Google is starting to crack down. It’s always been a “no-no” to pay for links in order to boost your search engine rankings but alot of people were clearly getting away with it.  At DL Web Works, we NEVER, EVER, EVER purchase links or submit our client’s site to link farms.  Yes, this means it will take a little longer to get the results we’re looking for, but in the long run the website will be safe and will build qualified, relevant traffic.  Is your website in danger?

In addition to paid links, Google considers the following spam:

• made for AdSense websites that consist of scraped content
• cloaking and false redirects
• keyword stuffing and pages loaded with irrelevant words
• hidden text or hidden links
• misspellings of well-known websites
• fully automated, unrelated and centralized link farms
• other methods that try to trick search engines

Websites that use these methods will be penalized sooner or later.  If we’re hearing about JC Penney and Forbes.com, I can only imagine how many smaller companies are being penalized that we’re NOT hearing about.  Has your site been penalized?

The following search engine optimization methods are safe to use and they lead to lasting results:

• optimization of existing web pages, HTML code and web page contents
• creating good content for your website
• organic link building to get high quality backlinks

If you use these methods to optimize your web pages, your website will get lasting results and if you plan on building a lasting online business, you MUST use ethical search engine optimization methods that are beneficial to the website, its visitors and search engines alike.  Trying to “cheat” your way to the top is ONLY going to cause problems.  Don’t be a cheater!! 

If you’d like more information on search engine optimization or would like us to take a look at your existing site to make sure you’re not implementing any of the “no-no” techniques, feel free to contact us and/or visit our website, www.dlwebworks.net.